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Since MADD Kentucky's Youth in Action Program began in 2005, underage drinking prevention activities have been executed in 95 of the 120 KY counties, 17 states, and 1 foreign country.
In 2009, MADD Kentucky's Underage Drinking Prevention Program directly reached nearly 30,000 individuals.
In 2009, 365 youth and 156 law enforcement officers from 35 departments have carried out 121 Youth in Action projects; including:
| Sticker Shock | |
| Total # of sticker shock events: | 11 |
| Total # retailers visited for sticker shock: | 48 |
| Total # stickers placed: | 27660 |
| Total # retailers with magnets placed on refrigerators in employee break rooms where parents/adults frequent: |
60 |
| Total # table tents placed: | 740 |
| Roll Call Briefings | |
| Total # of roll call events: | 5 |
| Total # of law enforcement reached: | 54 |
| Law Enforcement Recognition | |
| Total # of events: | 4 |
| Total # of law enforcement recognized: | 46 officers and 5 departments |
| Alcohol Compliance Checks | |
| 49 youth from 7 counties were accepted into/ applied for the KY ABC Alcohol Enforcement Program | |
| Total # retailers checked: | 0 |
| Total # counties where checks occurred: | 0 |
| Results: | NA |
| Public Policy/ Legislation | |
| Total # Social Host Ordinance passed as result of the Statewide Youth in Action Project, and/or supported ordinances passed previously | 1 |
| Total # Counties working towards Social Host where the Youth Program Coordinator provided education | 5 |
| Alco-pops Presentations | |
| Total # of presentations: | 43 |
| Total # of Youth in Action teams involved: | 9 |
| Total # of adults in attendance: | 944 |
| An additional 12,750 parents and law enforcement were educated through the sole use of the MADD KY Alco-pops Brochures. 20,000 of these brochures were paid for and distributed by the Louisville Public School System. The brochures were distributed in two groups, it is estimated one new High School Class of parents (2500) received the brochures during the second round. | |
| Presentations Given | |
| Total # presentations (not incl. YIA trainings or Alco-pop presentations): | 59 |
| Adult Presentations (not including Alco-pops): | 8 for 433 adults |
| Total #youth in audience: | 13,590 |
| Total #in audience: | 14,023 |
| Media Generated | |
| Total media coverage (news articles, tv news coverage, magazine articles, Radio and TV PSAs, etc: | 99 |
The KY Youth in Action Program is funded by the Office of Juvenile Justice and Delinquency Prevention
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Tara McGuire, State Youth Program Coordinator, 649 Charity Court, Suite 10, Frankfort, KY 40601, Phone 1-800-944-6233
or e-mail her at tara.mcguire@madd.org