| WHAT CAN YOU DO TO PREVENT UNDERAGE DRINKING | ||
 STICKER SHOCK |
NEW EDUCATE PARENTS |
 SOCIAL HOST ORDINANCES |
 SUPPORT ENFORCEMENT |
 ALCO-POPS |
 MODEL GOOD BEHAVIOR |
 MEDIA |
 REDUCE RETAIL ACCESS |
 VOLUNTEER |
| WHAT'S HAPPENING IN KY? | |
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| This Fall 2011, the Fayette County: Youth Coalition for Alcohol Education and Spencer County High School FCCLA placed a combined total of 6000+ warning labels to adults not to provide alcohol to minors on multi-packs of beer in Project Sticker Shock. Red Ribbon Week Presentations, MADD Tie One On for Safety Events, and Media Interviews were conducted statewide. Alcopops Presentations occurred in Shelby and Logan Counties for parents and grandparents. A Law Enforcement Recognition Dinner and Roll Call Briefing occurred in Knott and Logan Counties. Nelson County MADD hosted the first ever Walk like MADD Event in the state. The Madison County Youth in Action Team hosted the Annual Step Up for Kids March in conjunction with Red Ribbon Week for more than 400 students | |
| MADD Statement about Blast by Colt 45: Mothers Against Drunk Driving® (MADD) joins with the numerous Attorneys General across the country who are asking Pabst Brewing Company to significantly reduce the number of servings of alcohol in a single container of Blast by Colt 45, since one 23.5-ounce can of Blast contains nearly 5 servings of alcohol. MADD is concerned that Blast may encourage dangerous binge drinking—which can lead to drunk driving—by those over 21, as well as those who are underage, posing serious health risks and greatly impairing these individuals' decision-making abilities. MADD also urges Pabst Brewing Company to examine the marketing of this beverage in order to clarify its high alcohol content. Nearly 11,000 Americans are killed and more than 350,000 are injured each year in drunk driving crashes — a 100 percent preventable crime. In addition, teen alcohol use kills 6,000 people each year, more than all illegal drugs combined. Therefore, MADD is committed to keeping drunk drivers off the road, serving victims of drunk driving crashes and preventing underage drinking. For more information on Alcopops visit http://www.maddky.org/alco_pops.html. |
| ALCO-POPS NEWS UPDATE:
With or without the cafeine, Alcopops are alcoholic beverages that appeal to youth with sweet flavors that mask the taste of alcohol. In an Australian blind taste test, one-third of young people tested (all participates were at the legal drinking age) could not tell or were unsure if the Alco-pops contained alcohol. The Marin Institute reports Alco-pops come in supersized packages in which a single 23.5oz can with 12% Alcohol is the equivalent of drinking 4.7- 12oz regular beers. That's a binge drink in a can, and a deadly recipe for high-risk teen drinking. MADD Youth in Action Teams statewide are alerting adults how to tell the difference between Alco-pops and confusing non-alcoholic drinking by looking for the percent-alcohol by volumn (alcoholic) or nutrition facts (non-alcoholic). They're also working with elected officials and other community leaders to take steps to reduce youth's access to alcoholic products. LEARN MORE |
The FDA recently banned seven alcoholic energy drinks. Many U.S. States have also passed legislation to remove alcoholic energy drinks from the market for the increased health risk they pose to youth through a combination of the stimulant and depressant that can mask the effect of alcohol and contribute to binge or high-risk drinking.  |
Spanish materials now available for Tie One on for Safety and Sticker Shock Projects Four new versions of the Sticker Shock Warning Labels are now available. Contact MADD for details |
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 Test your knowledge about underage drinking More polls to come, check back later |
OUTREACH • April 2011- The Youth Program Coordinator worked with Fort Campbell High School on their underage drinking prevention campaign around prom and graduation season. • April 2011- The Youth Program Coordinator continued to assist and partner with the new St. Joseph Catholic State-wide Violence Prevention Initiative. The coordinator is a member of the state steering task force, which has determined to place a great focus on alcohol and drug abuse prevention in local teen and adult populations. • April 2011- The Youth Program Coordinator assisted another EUDL Grantee with their purchase of their own Alcopops Display for their Youth Coalition (YIA Team) to utilize in Clark County- Winchester to educate adults, primarily parents. The group will be trained by MADD to conduct the presentation soon. • April 1- Madison County Youth in Action (YIA) Team created a Radio PSA on underage drinking prevention. The youth ranging elementary to college-age The Madison County YIA Team is also continuing to maintain their You Tube Site at http://www.youtube.com/user/MadisonCYouthNAction. This site was created and is maintained by the youth, and has had 256 views on three video PSAs and skits filmed with the participation of five local police departments, youth, and parents. • April 11- The new MADD logo with a modernized design was released. The Youth Program Coordinator attended a webinar training for MADD staff and volunteers on the use of the new logo, and brand update. The Youth Program Coordinator began working immediately with vendors to see the new logo was positioned in place of the former MADD logo on new materials. The supply of materials- print media and promotional items- that MADD KY currently possesses containing the old MADD logo will continue to be used until they are exhausted or the time for utilizing these materials, which has not been specified, runs out. MADD KY plans to utilize all materials previously paid for by EUDL funds. • April 10- The Lexington YIA Team held their monthly meeting at Puccini's Pizza over dinner to discuss their plans for recruiting new members. The youth decided to visit area middle schools to speak to students (8th graders entering high school next year) about underage drinking and to encourage them to join their coalition. Three students visited four middle schools- their presentation audiences are estimated at around 300 (low estimate). • April 12- The Youth Program Coordinator chaired the Lexington Mayor's Alliance Alcohol Committee Meeting. The meeting was attended by 12 community members including one alcohol retailer, two current and one retired Lexington Police Office, the Lexington Catholic High School Principal, and a University of KY Nursing Student. The Alcohol Committee voted to give their ASAP Funding in the amount of approximately $1500 to the Lexington Youth Coalition (YIA Team) for underage drinking prevention. • April 13- The Youth Program Coordinator received her annual EUDL Grantee Site Visit from Sherry Bray with the KY State Police. • April 13- One youth member of the Lexington YIA Team and her father were interviewed on underage drinking prevention and the importance of talking with teen about alcohol on the Judi Conrad Show with Lexington Fayette County Public Schools. The interview was televised. • April 14- The Youth Program Coordinator • • April 15- The Knott County YIA Team conducted their first Sticker Shock and the first dry-county Sticker Shock event at IGA and Rite Aid in which three sticker designs (6,000 total) including one Spanish label were placed on non-alcoholic products/ drink mixers to educate parents about the need to prevent underage drinking. Nine youth and two KY State Police participated. The group was sent approximately 300 table tents or counter top displays, and has set a goal of positioning them at 80% of their local retailers. The table tents feature information about Alcopops and the damage underage drinking causes to the teen brain, and were developed by the MADD Youth Program Coordinator for use statewide. The group is also positioning 60 MADD Youth in Action Magnets with information to parents about underage drinking's effect on the brain, and messages to encourage parents to talk to their teens about alcohol. The two magnet designs will be given to retailers to place on refrigerators in break rooms, filing cabinets, etc… in places where parents who might not receive the message about underage drinking prevention otherwise might notice and read them. The following press release was published by the local newspaper: FOR IMMEDIATE RELEASE Contact: Jessica Elsea, 785-9888 fullerjess@live.com Youth Take the Lead to Educate Community about Alcohol Misuse Youth In Action students place stickers Hindman, KY. (April 15, 2011)- All counties feel the effects of underage drinking, if not in a personal way then in the thousands of dollars that the use of alcohol by minors costs KY every year. During April's Alcohol Awareness Month, the local Youth In Actions (YIA) students from Knott County Central conducted a Mothers Against Drunk Driving sponsored event called "Sticker Shock" at our local IGA Grocery Store and Rite Aid at Holly Hills Shopping Center. The students placed both blue and green stickers on known alcohol mixers that serve to remind adults that they have a great effect on their youth's choice to use or turn down alcohol. Nine Youth In Action students: Kennedy King, Brynnan Jacobs, Paige Slone, Ashley Cornett, Angelina Smith, Corey Short, Brian Catron, Dylan Combs, Blake Shrum placed over 1,000 stickers on multipacks of pop as well as on boxes of various juices. There were two Kentucky State Police Troopers present also, who placed a "No Way To Go" Sticker on the freezer door where juices were stored at two local retailers; IGA and Rite Aid. Table tents, which display a picture of some of our YIA students as well as messages about how parents are the greatest influence in their youth's life and how the brain is affected by alcohol use, were placed at both retail locations as well as at the Opportunity Center's lobby (Knott County Library and Hazard Community College, Knott County Branch). Students were accompanied by Lisa Cox, adult coordinator for the KCC UNITE and Youth In Action group and two Kentucky State Troopers, Tony Watts and Jody Sims who were present as the law enforcement representatives for the Sticker Shock program and from the Knott Drug Abuse Council (KDAC): Lola Patterson, Amber Combs, Donna Hardin, and Jessica Elsea were coordinating the program efforts. "My job is to work to raise awareness of the dangers associated with underage drinking. The MADD "Sticker Shock" program is a wonderful method of reaching all age groups" said the KDAC Underage Prevention Coordinator, Jessica Elsea. The point of this process is to get the Youth involved in the prevention of underage drinking and to raise the communities' awareness of this issue. The stickers read "Underage Drinking can cause permanent damage to the developing brain, and lead to injury or even death: Keep Alcohol Away from Youth. It's the Law, And It's Your Responsibility." Or " 65% of Kids Who Drink Alcohol Say they get it from their own home: Your Kids next drink might be right next to the milk. Don't let your house be the place of temptation. Lock it, dump it, track it, or give it away." In this Sticker Shock event, the youth visited two local retail stores; however, we have a set a goal of providing at least 80% of our local stores with table top tents to spread the word about underage drinking. We will also conduct another "Sticker Shock" program next year and hope to have even more retail stores involved. Alcohol is the No.1 drug of choice among youth, killing more youth than all illicit drug combined. These statistics demonstrate that underage drinking is not an issue that can be ignored; it is far to harmful to our youth. YIA teams are taught to look at the whole environment that often condones and contributes to underage drinking, and then look for community-based solutions to change people's behavior. The goal of YIA is to reduce social and retail availability of alcohol to minors and to ensure enforcement of underage drinking laws. Visit www.youthinaction.org or www.madd.org If you are interested in joining the efforts to combat underage drinking and substance abuse we would like to invite you to join our local coalition, the Knott Drug Abuse Council. Contact us at 785-5503 or 785-9888 you can also find us on Facebook. We meet the second Tuesday of every month at the Knott Judicial Center, the second floor courtroom at Noon. All are welcome to attend. (Note: Some information contained in this release was provided by the Kentucky Chapter of Mothers Against Drunk Driving, and Tara McGuire, Youth Program Coordinator in the state office for MADD). # # # The new MADD Table Tent Designs used in this project are featured below. The design on the left was customized for Knott County by the Youth Program Coordinator. The design on the right is the new table tent design that will be used in counties statewide to educate parents and other adults about Alcopops through our Sticker Shock Project. Linking the two projects will hopefully provide a greater awareness and recognition of the underage drinking prevention effort made through the KY Youth in Action Program. The small blank spaces on each label project individual teams with the ability to customize materials with local contact information to recruit members or new supporters to the group, or provide adults with the information needed to locally schedule Alcopops Presentations and other events.
• April 18- The Youth Program Coordinator presented to approximately 550 junior and senior students at Oldham County High School on underage drinking prevention. Alcopops Brochures were distributed to 88 teachers at the school and left in the front office for parents to view and/or take home. • • April 21- A Midway Nursing School Student with the assistance and materials from MADD KY conducted an Alcopops Presentation for parents of students at Bryan Station High School in Lexington, KY, and provided the youth with information about the dangers and potential consequences of drinking under-21. • April 25- The Youth Program Coordinator submitted a workshop proposal for her and two students from the Madison County YIA Team to conduct an Alcopops Workshop at the 2011 EUDL Conference • April 30- The Youth Program Coordinator assisted students at Bullitt County High School in Louisville in developing a presentation about Alcopops and underage drinking for youth and parents in the Louisville area which occurred today. A second presentation is scheduled for May. |
reached out their peers to encourage them not to drink underageand make good decisions during spring break. The PSA began airing today on the Coyote Country WCYO 100.7 FM Station. WCYO is owned by Wallingford Broadcasting operated out of the Richmond area in central KY, and features online streaming at 
and Chair of the Mayor's Alliance Alcohol Committee attended the Alcohol Awareness Month Proclamation at the Lexington-Fayette County Urban Government Council Meeting. The proclamation was read by Mayor Jim Grey and Vice-Mayor Linda Gorton. The event was supported by the Alcohol Committee and Lexington YIA teens, and organized by a retired Lexington Police Office.
April 15- The Youth Program Coordinator, one Lexington YIA Student and her mother, and the Lexington-Fayette County Police Chief spoke at a press conference at Miss Priss, a prom and evening wear store in Lexington, to inform parents about Lexington's Social Host Ordinance and the importance of not providing alcohol to teens during prom time. The press conference officially launched a city-wide Social Host Campaign in which local bakeries, florist, cosmetics stores, and prom-wear and tux rental shops are being ask
to encourage parents who accompany their teens to shop for prom and graduation merchandise to sign a pledge not to provide alcohol to their teen and support underage drinking prevention. The stores are also being ask to display in-store signage about the danger of social hosting, and allow customers the option of taking an information card about underage drinking prevention and Social Host home with them. Four teens, seven adults, and the Lexington Police Chief attended the event. The event was televised on one major news station. Nine billboards have also been placed throughout Lexington to promote this underage drinking prevention campaign.
April 19- The Youth Program Coordinator and MADD Volunteer Brad Fritz co-presented to about 450 senior students at Louisville's DuPont Manual High School about underage drinking prevention. Brad travels the state speaking to youth about the consequences he has faced due to a bad decision he made in high school to drink alcohol. Brad's brain injury from the wreck was so severe he went from being a star football player to living mostly in a wheel chair, and having to use a machine (pictured) to speak. The teens reported afterwards they were impacted by Brad's story since it focused on underage drinking's consequences, and he is still close to their own age. Alcopops Brochures were given to the 61 teachers.| Youth take the lead in efforts to increase the Enforcement of Underage Drinking Laws: Youth take a role in State and Local Government with model policies to reduce teen drinking Click here to go the Policy Page Youth plan events, large or small, to recognize the hard work and dedication of local law enforcement who enforce underage drinking laws Click here to go to the law enforcement page Youth participate in sting operations as undercover enforcement agents with law enforcement officers to verify retailers are not selling alcohol to minors. KY Applications available at ABC Compliance Checks Page |
  Sticker Shock Youth work with retailers to place prevention messages on alcohol multi-packs and/or alcohol drink mixers, creating a visual reminder of underage drinking laws. Click here to go to the Sticker Shock Page |
Youth in Action is a MADD National evidence-based approach to prevent underage drinking by reducing youth's access to alcohol and supporting the enforcement of underage drinking laws.
The KY Youth in Action Program is funded by the Office of Juvenile Justice and Delinquency Prevention
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Tara McGuire, State Youth Program Coordinator, 649 Charity Court, Suite 10, Frankfort, KY 40601, Phone 1-800-944-6233
or e-mail her at tara.mcguire@madd.org