| WHAT CAN YOU DO TO PREVENT UNDERAGE DRINKING | ||
![]() STICKER SHOCK |
NEW![]() EDUCATE PARENTS |
![]() SOCIAL HOST ORDINANCES |
![]() SUPPORT ENFORCEMENT |
![]() ALCOPOPS |
![]() MODEL GOOD BEHAVIOR |
![]() MEDIA |
![]() REDUCE RETAIL ACCESS |
![]() VOLUNTEER |
| 2012 Alcopops Video Presentation | |
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| 2012 Alcopops Presentation for iPhone | 2012 Alcopops Presentation |
| MADD Statement about Blast by Colt 45: Mothers Against Drunk Driving® (MADD) joins with the numerous Attorneys General across the country who are asking Pabst Brewing Company to significantly reduce the number of servings of alcohol in a single container of Blast by Colt 45, since one 23.5-ounce can of Blast contains nearly 5 servings of alcohol. MADD is concerned that Blast may encourage dangerous binge drinking—which can lead to drunk driving—by those over 21, as well as those who are underage, posing serious health risks and greatly impairing these individuals' decision-making abilities. MADD also urges Pabst Brewing Company to examine the marketing of this beverage in order to clarify its high alcohol content. Nearly 11,000 Americans are killed and more than 350,000 are injured each year in drunk driving crashes — a 100 percent preventable crime. In addition, teen alcohol use kills 6,000 people each year, more than all illegal drugs combined. Therefore, MADD is committed to keeping drunk drivers off the road, serving victims of drunk driving crashes and preventing underage drinking. For more information on Alcopops visit http://www.maddky.org/alco_pops.html. |
| ALCO-POPS NEWS UPDATE:
With or without the cafeine, Alcopops are alcoholic beverages that appeal to youth with sweet flavors that mask the taste of alcohol. In an Australian blind taste test, one-third of young people tested (all participates were at the legal drinking age) could not tell or were unsure if the Alco-pops contained alcohol. The Marin Institute reports Alco-pops come in supersized packages in which a single 23.5oz can with 12% Alcohol is the equivalent of drinking 4.7- 12oz regular beers. That's a binge drink in a can, and a deadly recipe for high-risk teen drinking. MADD Youth in Action Teams statewide are alerting adults how to tell the difference between Alco-pops and confusing non-alcoholic drinking by looking for the percent-alcohol by volumn (alcoholic) or nutrition facts (non-alcoholic). They're also working with elected officials and other community leaders to take steps to reduce youth's access to alcoholic products. LEARN MORE |
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Youth take the lead in efforts to increase the Enforcement of Underage Drinking Laws: Youth take a role in State and Local Government with model policies to reduce teen drinking Click here to go the Policy Page Youth plan events, large or small, to recognize the hard work and dedication of local law enforcement who enforce underage drinking laws Click here to go to the law enforcement page Youth participate in sting operations as undercover enforcement agents with law enforcement officers to verify retailers are not selling alcohol to minors. KY Applications available at ABC Compliance Checks Page |
![]() ![]() Sticker Shock Youth work with retailers to place prevention messages on alcohol multi-packs and/or alcohol drink mixers, creating a visual reminder of underage drinking laws. Click here to go to the Sticker Shock Page |
Youth in Action is a MADD National evidence-based approach to prevent underage drinking by reducing youth's access to alcohol and supporting the enforcement of underage drinking laws.














The FDA recently banned seven alcoholic energy drinks. Many U.S. States have also passed legislation to remove alcoholic energy drinks from the market for the increased health risk they pose to youth through a combination of the stimulant and depressant that can mask the effect of alcohol and contribute to binge or high-risk drinking. 




